Klaviyo is an email marketing platform that offers a robust set of features for ecommerce businesses. It helps increase eCommerce revenue and allows for personalization and segmentation. It also offers advanced functionality for ecommerce email marketing such as cart recovery, rules-based product recommendations, and ROI-based reporting.
Our Facebook lead ads and klaviyo integration sends new leads into a flow of timed, personalized outreach via email or SMS. Check out our internal wiki for more details!
The Klaviyo platform is the most comprehensive email marketing solution for eCommerce brands. It offers a wide range of integrations and features that are hard to find in other ESPs. This includes a robust automation system, which allows brands to create dynamic workflows for cart abandonment, birthday wishes, and more. The platform also offers a variety of pre-built templates for various scenarios.
The platform uses customer data to generate personalized product recommendations for ecommerce retailers. These recommendations are displayed in emails to help drive conversions. They are based on customer purchase history and behavior. Additionally, Klaviyo can track cart abandonment events and send automated messages to customers.
The platform provides users with a free tier that accommodates up to 250 contacts and unlimited email sends per month. The free tier requires a double opt-in and places Klaviyo branding on all content. Its integration with Magento 2 enables it to sync customer profiles and use them for targeted campaigns. The platform can also handle two-way SMS messaging.
Unlike some ESPs that charge based on total storage, Klaviyo charges based on the volume of ‘Active Profiles’ in your account. This is a fair approach that encourages brands to cultivate meaningful engagements and interactions with their audience. It also helps reduce the number of inactive subscribers, which can bloat overall costs and negatively impact deliverability.
The free account offers a low barrier to entry and gives access to the full set of Klaviyo features, including email automation, no-code email builders, a massive library of templates, and customer data science insights. It also allows for A/B testing, pop up builders and one click integrations.
Klaviyo can be used as a hub for customer data, enabling brands to use personalized messages across multiple channels. This will drive higher ROI on acquisition efforts and enable better retention strategies. However, it can be difficult to get the most out of Klaviyo without a deep understanding of its features and a well-defined strategy.
Streamline your customer engagements with the Klaviyo Zendesk integration. Sync your contact information between the two platforms to create highly targeted and personalized marketing campaigns that are sure to boost conversions. Moreover, the integration ensures that all customer interactions are logged and recorded, enabling you to track and measure the effectiveness of your retargeting efforts.
The integration allows you to create triggered emails for your customers, such as post-purchase follow-ups, cart abandonment reminders, and personalized product recommendations. This helps you to increase your brand’s revenue and customer lifetime value.
In addition, you can also integrate Klaviyo with various third-party systems and applications, including e-commerce platforms, CRMs, and SMS apps. It also provides advanced features for email campaign automation, such as A/B testing, data management and hygiene, and synchronization. This way, you can improve your campaign performance continuously. Moreover, you can create an unlimited number of lists and transfer contacts between them. This saves time and money while ensuring that your list is agile and up-to-date.
Klaviyo’s reporting capabilities are a major benefit for growing and larger ecommerce brands that want in-depth data analysis and advanced marketing automation tools. The platform’s reporting capabilities provide detailed revenue breakdowns for individual campaigns and email types, as well as a detailed report on total revenue.
The platform’s powerful reporting features make it easy for brands to identify recurring patterns that could be driving or inhibiting their growth. For example, Klaviyo’s predictive analytics feature helps brands optimize their email strategy based on insights like average time between purchases and churn risk.
The platform also provides the ability to create and edit automations using a drag-and-drop builder. This user-friendly tool makes it easy for brands to design automated workflows and visualize them before they go live. This functionality also empowers brands to create more robust and personalized communications. It also offers seamless integration with SMS functionalities, enabling brands to reach customers through multiple touchpoints. Its pricing model for SMS is transparent, with carrier rates and fees included in a flat rate based on list size.