Hololive Production is a virtual YouTuber production company and agency. It is owned by Japanese tech entertainment company Cover Corporation. It debuted Tokino Sora in 2017.
Unlike many of their competitors, Hololive’s content often has English captions. This allows them to reach a wider audience. Additionally, they have been maneuvering their talent into the traditional idol space.
1. Career Opportunities
Hololive Production is a v-tuber agency owned by Japanese tech entertainment company Cover Corporation. It is made up of a collection of talents under the Hololive, Holostars, and Inonaka Music brands. The talents have separate channels but work together on group releases such as karaoke videos and live events.
There have been a lot of misunderstood things about Hololive, especially one specific line in an interview that caused a lot of confusion. This single line compared the female talent branch to an idol group, and while there are plenty of similarities between the two, this comparison wasn’t accurate. When the community projects standard idol subculture ideals onto this v-tuber agency, it damages what they have already built up and may scare off new people who could be interested in their content.
Hololive Production is a v-tuber agency for female influencers. It is managed by a tech entertainment company called Cover Corporation and has 71 active talents with 6.3 million subscribers.
The talents have various augmented reality models they can use to interact with viewers in real life, which can be seen in their streams. The augmented reality technology also allows fans to create their own custom models of the talents.
The talent’s augmented reality avatars can be used for a wide variety of content, including vlogs, let’s plays, and music videos. They can even be used for cosplaying in a virtual environment. While this is a benefit to the talent, it can lead to some confusion about their purpose as an idol group. The misunderstanding can lead to unrealistic expectations from the fans and may cause problems within the community.
For a limited time, players can unlock and power up IRyS, Usada Pekora, La+ Darknesss, Takanashi Kiara, and Ninomae Ina’nis through Collab Celebration Login Campaigns and Missions. In addition, the collaboration event features a special live stream by the hololive production talents!
Despite this, many people in the community associate the female talent branch of hololive production with idol subcultures. This can be a problem because it sets high expectations for the talents and leads to negative perceptions of the company and its members.
Luckily, the hololive production team is working to change this by not only showing their unique content but also promoting their different ideals as well. Hopefully, this will help new members of the community to not be influenced by negative aspects of idol subcultures.
Despite Hololive Production’s parent company being mostly a technology development one, their marketing and structure tend to have them be seen as idol production agencies. It’s not that this is an entirely bad thing, but it can cause problems for new community members that may not understand what they are and the expectations they have placed on them by their fanbases.
For example, it was common for them to compare their female talents to AKB48 and other similar groups that are idols in nature. While this may be a fair comparison and a way to get them more popularity, it also puts a lot of responsibility on the talents to meet those expectations which can lead to a lot of negative consequences. This is why it’s important for those who are interested in becoming a vtuber to be careful about their choice of marketing strategy.
There’s a lot of money available through hololive production benefits. Not only are talents making money through merchandise sales, but they can also earn a decent living from video streaming platforms like YouTube and Bilibili.
There are also many opportunities to make money from live performances and events. In addition, talents can earn money through collaborations with other companies such as food brands or games.
In the future, it’s likely that hololive production will grow into a full-fledged entertainment company similar to traditional idol agencies. This is probably due to the fact that Cover Corporation has learned a lot from their mistakes and have already changed some of their ideals.