Bobobox is an Indonesia-based capsule hotel startup serving digital bookings. The company has a number of locations across the country, and their Pods are popular with millennial travelers.
Founded in 2017 in Bandung, Bobobox offers comfortable and affordable accommodations in the form of “pods.” Each pod has app-controlled secure door access, customizable lights, Bluetooth speakers, and compact working space.
1. Comfort
The homegrown capsule hotel start-up targets budget-conscious millennial travelers in Indonesia’s multi-billion dollar domestic hotel market. The company hopes to operate 100 locations in 11 cities next year, up from five outlets today.
The technology startup has snagged USD 11.5 million in funding led by Horizons Ventures and Alpha JWC Ventures to open more locations. Its ‘Pods’ offer app-controlled secure door access, customizable lights, Bluetooth speaker, compact working space, and personal air conditioner.
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2. Space
In addition to offering a convenient and affordable accommodation for millennial travelers, Bobobox also leverages technology to provide various other facilities. From booking, checking in and out to controlling the pod facilities, users can do all of them through an app.
The futuristic, insta-worthy pods are equipped with app-controlled door access, customizable lights, security, Bluetooth speakers, a king-size bed, and compact working space. Each is meticulously designed to enhance guests’ experience, convenience, privacy and value.
Indra Gunawan explains that the company’s aim is to solve problems in both the millennial market and the economically saturated hotel industry unit through modularity and space efficiency.
3. Flexibility
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Homegrown capsule hotel startup Bobobox is targeting budget-conscious millennial travellers to capture the multibillion dollar domestic hotel market. The company currently operates 326 sleeping pods across five outlets in two cities. Each outlet is operationally profitable, with an average occupancy rate of more than 80%.
4. Convenience
The COVID-19 pandemic brought most hotels to a standstill, but Bobobox continued to thrive. The homegrown hotel management start-up has nabbed USD 11.5 million in Series A funding from Horizons Ventures and Alpha JWC Ventures, which it will use to increase its footprint to 100 locations across Indonesia next year.
The company is targeting budget-conscious millennials in a country that has a burgeoning domestic hotel market. Its futuristic “pods” are equipped with app-controlled security access, customisable lights, a king-size or single-size bed and compact working space.
Pre-pandemic, Bobobox’s occupancy rate was 80-90%. The company’s standardized customer strategy and business model allow for consistent, efficient operations that turn profits.
5. Security
Homegrown capsule hotel start-up Bobobox is set to capture a multibillion dollar domestic hotel market next year, targeting budget-conscious millennial travellers. The company is slated to launch 100 locations across Indonesia next year, up from its current five outlets in two cities.
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6. Value
With this fresh Series A funding, Bobobox will accelerate their product improvement and location expansion. They will also strengthen their teams and manufacturing and operating models.
The startup is already operating eight locations with a total of 572 pods, with occupancy rates reaching 80-90% before the Covid-19 pandemic. The newest locations include six new capsule and cabin hotels in Bandung and Jakarta.
The hi-tech capsule network is built for millennial adventurers and smart business travellers. Their futuristic insta-worthy pods have app-controlled secured door access, customizable lights and Bluetooth speakers, comfortable king-size beds and compact working spaces, all for much cheaper than hotel rooms.